TASK

Wirecard will like to have a series of about 6 videos each with a the same actors, and format, just a different script and story. Ideally, it should look like a mixture between a YouTube video and Social Media experience video.
The most important goals in the overview:

TANGIBLE GOAL #1
Create a YouTube style series for social media to show our solutions in lighter, funnier, and more relatable way.

TANGIBLE GOAL #2
Make our customers understand the benefits of payment digitalization through the experience of others. We want to recreate the experience in a storytelling manner.

TANGIBLE GOAL #3
Use an existing social media influencer as our lead character that goes through the „digital experience“
or
Find actors that are natural and seem almost like a social media influencer to take the lead in our digital experiences.

The budget is maximal 30K Euro.

PROPOSAL: THE PITCH

3 production houses with their creatives will pitch first a basic story format for a certain budget. Wirecard will select a story format and the production house will produce the series.

72 HOURS PRESENTS:

The following moods are showing successful social media series. They are indicative and should give inspirations. One of the key questions is how and how much the Wirecard product/service can be involved in the story.

SINGLE BY 30

Description - original: During their Senior year of high school, Peter and Joanna made a pact to get married if they were still single by 30. After losing touch for 12 years, Joanna re-enters Peter’s life coincidentally at his 30th birthday party. Confronted with the unsettled reality of their lives, they decide to reinstate the pact to help each other improve their dating lives.

Subscribers YouTube: 3 Mio.

Magic: Emotional and touching actors in combination with life goals and obstacles.

Idea Sketch: The Wirecard series could show different dating stories. Dating and spending money sticks together.

WE ARE SAVVY

Description - original: Sarah lives it up in Hollywood, directing X-gamer Lizzie Armanto in a rad skateboarding video and testing her go-kart skills, while Tehya and Spencer plan their ultimate staycations.

Subscribers YouTube: 3 Mio.

Magic: Kids cope with their everydays life challenges in a unique and funny way. 

Idea Sketch: The Wirecard series could show adults in all everyday challenges spending money as a natural element.

 

Dude Perfect

Description: 5 Best Friends and a Panda build a team.
Motto: "If you like Sports + Comedy, come join the Dude Perfect team!" The overall idea is competition. Fight yourself and others and circumstances.

Subscribers YouTube: 28 Mio.

Idea Sketch: The Wirecard series could show adults testing funparks spending money as a natural element.



UNSER SERVICE

  72 HOURS IM DETAIL ERKLÄRT

72 HOURS IM DETAIL ERKLÄRT

  VON HAMBURG BIS MÜNCHEN

VON HAMBURG BIS MÜNCHEN

  VON PROFIS FÜR PROFIS

VON PROFIS FÜR PROFIS

IHRE VORTEILE

Vorteile von 72 HOURS.png

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